The potential of a headscarf or
headsquare as a 'free', walking advertisment was first realised
over 50 years ago. Manufacturers of all kinds of products saw
that, if they distributed a scarf bearing the name of a company
or brand, every time it was worn it represented free advertising.
Chanel, Dior and Hermes, among others, began to promote their
brands on scarfs - and today scarves themselves form a large
part of the business in their own right.
Styles and fabrics change with
fashion - sometime long diaphanous scarves are more 'in vogue';
at other times, the classic 'English' heavy twill square is more
popular.
A scarf is a blank canvas that
can be used to create or to enhance a brand-name. Designers at
Collections take inspiration form trends in fashion and apply
them to the art of corporate design.
|
